Category Archive for: Search Engine Marketing

Google Home Service Ads

Google Home Service Ads

Google Continues its’ slow crawl of a roll out for Google Home Service Ads, which started appearing last summer in 2015 in the San Francisco, CA area. Now it has expanded to Sacramento, CA. The service offerings are home service based and is limited now to electricians, plumbers, locksmiths and HVAC service providers. The Ads…

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Google AdWords Sidebar Changes, The Fallout

In February Google made an announcement in regards to how the search engine results pages would be changed with the removal of the AdWords sidebar ads. Due to the AdWords sidebar changes, heads started spinning, how would it affect advertisers, more importantly, how would it affect the impressions, cost-per-clicks, average position, and click through rates.…

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Search Engine Marketing Transparency

Search Engine Marketing Transparency

One of the biggest pains with the search engine marketing industry is the relationship between Search Engine Marketing service providers and their clients. Search Engine Marketing transparency from start throughout the entire project is crucial. Setting clear expectations from the outset, and for all parties involved, being able to abide by them is a must.…

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