Category Archive for: Search Engine Optimization

local optimization

The Best Practices For Local Optimization

Marketing a local business and a global business are two different things. Although there are some strategies that may overlap, marketing each business involves unique techniques. This is true of SEO campaigns. When you own a local business, there are certain techniques that can help your website rank better locally. To get you on the…

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Local Authority Building – Citation & Link Requesting

What is a Citation? A local citation is a mention of your brand on a local website outside of your own. When you include your brand name, address and phone number, the citation gets picked up by Google. This creates another reference to your business that Google identifies and uses to make your business more visible…

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personal injury

Case Study: Silver & Silver, P.A. Personal Injury Lawyers

Silver & Silver, P.A. is a personal injury and criminal defense law firm located in Boca Raton and Boynton Beach. Since 1993 Bruce Silver has grown his practice with over 20+ years’ experience focusing on two things – accident cases (personal injury law) and criminal defense. The primary focus is personal injury law. Another large…

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Google Home Service Ads

Google Home Service Ads

Google Continues its’ slow crawl of a roll out for Google Home Service Ads, which started appearing last summer in 2015 in the San Francisco, CA area. Now it has expanded to Sacramento, CA. The service offerings are home service based and is limited now to electricians, plumbers, locksmiths and HVAC service providers. The Ads…

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Accelerated Mobile Pages

The Accelerated Mobile Pages Project from Google

Abuzz lately in the search engine marketing industry news has been Accelerated Mobile Pages (AMP). On February 24, 2016, Google officially implemented Accelerated Mobile pages (AMP) for content articles. AMP can be described as a slimmed-down HTML format, created by Google and Twitter to be the open equivalent of Facebook’s up and coming instant articles. This allows mobile…

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pin-real-estate-seo

Dropping the Pin on Real Estate SEO

When looking for a new home, 90% of buyers turn straight to the Internet. Don’t pass Go. Don’t collect $200. Meaning Real Estate professionals are missing out on a HUGE market of potential clients if their online presence is anything less than up to par. In four years, real estate-related search terms increased by 253%…

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google certified partner shark bite seo

What Does It Mean to Be a Google Certified Partner?

Not all SEO and Internet Marketing professionals are created equal. And it’s no secret that Shark Bite SEO is a Google Certified Partner. But what does that mean exactly? What is it that we have that the other guys don’t? Well, aside from an Almanac of street-fighting dance moves, we have a couples tricks rolled…

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google algorithm update shark bite seo

It’s Not The Google Algorithm Update – It’s You

It’s Not The Google Algorithm Update – It’s You Don’t take this the wrong way. Your business website and Google have had some good times together at the top of search results. And while its been a magical experience, I think it’s time to move on. After all, Google’s constantly on the front lines of…

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search engine optimization google rankbrain

Did Google Change its Search Engine Optimization Algorithm…Again?

The New Google RankBrain Algorithm Google’s search engine optimization algorithm is comparable to your first teenage relationship. Just when you think you have it all figured out, you realize you know nothing, Jon Snow. Yesterday, news leaked from behind the sacred walls of Google that the search tycoon has been using an artificial intelligence, machine…

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overcome seo objections

Overcome SEO Objections To Convert SEO Unbelievers

Spend even one day in the life of an SEO professional and you’ll quickly discover where we land on the internet marketing totem pole. I’d say we undeservingly land somewhere between court jester and used car salesmen. At least, that’s how we’re commonly perceived. Just this year while attending a creative conference in NYC, one…

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