It’s Not The Google Algorithm Update – It’s You
Don’t take this the wrong way. Your business website and Google have had some good times together at the top of search results. And while its been a magical experience, I think it’s time to move on. After all, Google’s constantly on the front lines of innovation – and that’s a lot to keep up with.
Whenever a Google Algorithm Update takes place, many businesses see their websites take a pitfall in ranking position to no man’s land. But before you go blaming Google for your sudden decline, take a step back and ask, “Is it me?” Chances are – it is. Hummingbird, Panda, Penguin, it’s a lot to keep up with. And while accurately predicting organic traffic has declined in the past few years, SEO shouldn’t be a challenging endeavor. After all, there’s more than one tale to every story and more factors are at play. If you’re consistently monitoring your website’s performance, adding content, engaging and rankings are still on the decline, then maybe it’s time to take a look at some of these other rank-killing factors.
Audit Your Website
The first thing you’re going to want to do is take a long hard look in the mirror and audit your website. Most times, a website isn’t performing due to lack of engagement and relevancy. It may be shallow, but Google is a BIG fan of the popular crowd and promotes website with relevant content that engages its audience. Take a critical look at your website and ask:
- Is content high-quality?
- Is content useful and informative?
- Is it relevant to my mission and business goals?
- How does it compare to my competition?
While you may uncover some painful discoveries, it never hurts to be honest and look for ways to improve.
The amount of search performed on mobile devices is skyrocketing and now accounts for the majority of online searches. You can bet this little statistic didn’t get past Google who subsequently launched a mobile-friendly Google Algorithm Update on April 21st that gave ranking boosts to sites properly configured for mobile devices. Those who didn’t comply lost rank from a poor user experience and to competitors who made adjustments for the update.
Don’t Lose Skimp on the Details
When looking at the big picture, we sometimes forget to look at the small details. And those small details can sometimes make the biggest impact. One common mistake in rank declines is in analytics. A missing tracking code here or an incorrect configuration there means inaccurate reports. Make sure tracking code is correctly configured on all pages accessible to search engines for correct organic search attribution.
With a new Google Algorithm Update looming around every corner, it’s unrealistic to stay hung up on any one update change. Look at the big picture, pay attention to details, follow best practices and audit on a consistent basis to regain your traffic and increase keyword performance over time.