Did Google Change its Search Engine Optimization Algorithm…Again?

search engine optimization google rankbrain

The New Google RankBrain Algorithm

Google’s search engine optimization algorithm is comparable to your first teenage relationship. Just when you think you have it all figured out, you realize you know nothing, Jon Snow.


Yesterday, news leaked from behind the sacred walls of Google that the search tycoon has been using an artificial intelligence, machine learning system dubbed “RankBrain” to help sort through search results. Wait. What? Yes, you heard right, the days of Terminator are here. Or are they?

Now before you get all John Connor on RankBrain, let’s separate fact from speculation.

What Is RankBrain?

News first broke on RankBrain from Bloomberg Business this past Monday. Google then went on to make a few statements of their own, but haven’t revealed too much just yet.

RankBrain is what Google’s calling their artificial intelligence system they use to harness and process search results. It’s a machine learning system, meaning the computer teaches itself how to do something. Essentially, machine learning is used interchangeably with artificial intelligence (AI). With AI, a machine can become as smart as a human in terms of acquiring knowledge, whether that knowledge is taught or built upon from what it knows. Breath a sigh of relief, true AI only exists in science fiction. In real life, AI simply refers to systems designed to learn and make connections.

What Does RankBrain Mean For Search Engine Optimization?

First thing to understand is that RankBrain isn’t a new algorithm, but part of the current one. The current algorithm is called Hummingbird with RankBrain simply being a part of the overall algorithm. Many different parts make up Hummingbird, some of which may sound familiar to you. This includes programs such as Panda, Penguin, PageRank and Pigeon. Almost sounds like a zoo doesn’t it? Each part does something specific. For example, Panda and Penguin fight spam while Pigeon works to improve local results. All these parts come together under the overall algorithm Hummingbird.

From what we know, RankBrain has become the third-most important factor in ranking for Web pages. According to the Bloomberg article:

RankBrain is one of the “hundreds” of signals that go into an algorithm that determines what results appear on a Google search page and where they are ranked, Corrado said. In the few months it has been deployed, RankBrain has become the third-most important signal contributing to the result of a search query, he said.

Google is mums-the-word on what the other two important factors are, but for now this new search engine optimization breakthrough will have to do.

For more on RankBrain and the latest in search engine optimization news, head on over to Search Engine Land’s WEBSITE to keep up with the latest. Need search engine optimization services? That’s where you call us – at 866-640-8880 to be exact.

Posted on October 28, 2015 in Search Engine Optimization

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