What To Look For In A Search Engine Marketing Agency

hiring search engine marketing agency

It’s a bit of a catch 22 isn’t it? Using a search engine to find a search engine marketing agency to meet your business’ search engine optimization needs? Woah – mind blown. But let’s reel it back a minute. Finding just any old search engine marketing agency isn’t as beneficial as it is to find the right agency. You do a search, start at the top and make your way down the list, seems reasonable but that’s not necessarily always the case. As you call each agency, you discover they all promise the exact same thing: to get you to the first page of Google. While some agencies can perform well on this promise, others can’t. So how do you weed them out when they all promise the same thing? Call us bias, but we’ll tell you exactly what to look for.

What To Look For In A Search Engine Marketing Agency

Look for…more than just a pretty website

Gee whiz mister that sure does look like a pretty website. But does it perform? While a pretty website says a lot in terms of performance on the people-side of SEO, it’s common to find that beauty does nothing on the search engine’s end. There are millions of beautiful websites out there that can’t be found thanks to crowded code and a lack of on-page optimization basics.

Look for…a unified strategy

Search engine optimization is more than just tossing in a few well-placed keywords. It’s an overall, all-encompassing well thought out strategy that uses more than one single tool. If an search engine marketing agency guarantees they’ll have you ranking at number one by the end of the month using AdWords alone – run. Look for an agency that uses and tracks a combination of the following:

  • Google Analytics
  • Google AdWords
  • Social Media Manager
  • Detailed Reporting Systems
  • White Hat Optimization Tactics
  • Link Building
  • Local Optimization
  • Re-Targeting Campaigns
  • Conversion Tracking
  • Pay-Per-Click
  • Conversion Focused Design
  • Content Creation/Optimization

Look for…hat wearers

We don’t mean visit the agency first and make sure everyone’s decked out in a fedora. Look for an agency where its employees understand more than just how SEO works and essentially wear multiple hats from time to time in their job. SEO encompasses every aspect of internet marketing, meaning everything from design to development to content is taken into account. A good SEO agency will have employees that take all these factors into account. Pull any one of their workers by the wayside and they should be able to explain to you the fundamentals of HTML as well as the main concepts of color theory.

Look for…an agency that discusses your needs

Before looking for a search engine marketing agency, know what your goals are in hiring one in the first place. Is your goal reputation management, ongoing SEO, or to form a PPC campaign? Maybe it’s to garner 20 more leads next month or grow engagement by 15% before the fourth quarter. Look for an agency that has your goals in mind and is prepared to discuss strategy to meet these goals, not just try to get you ranking at number one.

Have you hired a search engine marketing agency lately? What was your thought process in deciding on the right one?

Posted on August 18, 2015 in Digital Advertising Strategy, Search Engine Optimization, Social Media Management

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