The whole world is raving about search engine optimization and its affects on the global and local marketplace. However, many business owners still feel a little left in the dark when it comes to SEO. So what exactly is search engine optimization and why would my business need it? We’re so glad you asked.
First let’s discuss the need for SEO. Upon searching for search engine optimization advice, you may find industry gurus forcing SEO statistics down your throat at every turn of the web. You may be overwhelmed by the pressure to succumb to the marketing gods of the Internet. Don’t be.
The truth is every business does not require SEO. Only those who wish to stay relevant and visible in their industry need this tool to stay ahead of the competition and dominate their market. So now that we’ve got that covered let’s get to the nuts and bolts of our topic.
What is Search Engine Optimization?
Search Engine Optimization, also known as SEO, is the process of gaining traffic to your website or Internet platform, from free, organic or natural search results on search engines. In other words, SEO gets people to your site without you having to pay for that traffic as you would with paid search ads.
The major search engines of today, Google, Bing and Yahoo, rank the relevancy of web pages and digital content based on what users find most valuable. The strategy of SEO is to create highly relevant web pages and content to increase the value a webpage delivers to users. This in turn should raise the position of the web page or content in the search results ranking.
What Do Animals Have to Do With SEO?
There are several formulas and algorithms, which regulate the direction of search engine optimization strategies. If the topic of discussion turns from search engine results to pandas, penguins and hummingbirds, don’t fret, the conversation has simply transitioned from SEO results to SEO strategies. Google is known for coining its algorithm updates (aimed at improving the search engine experience of its users) after animals that relate to the main priority of the update. Get the details behind Google’s Penguin 3.0 update on their Penguin algorithm.
Want to learn more about how search engine optimization can improve your business and get your company to the top of Google’s search results? Our SEO experts have penned several effective how to’s and advice articles for multiple industry verticals. Don’t leave your companies Google ranking to chance. Check out a few of our blogs here in the Shark Tank. Then call 561-962-1832 to chat with our team. We help companies take a bite out of their competition.
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