Back in September, everyone was up in arms about Mark Zuckerberg’s reveal that Facebook was in the works on changing up the “like” button.
“I think people have asked about the dislike button for many years. Today is a special day because today is the day I can say we’re working on it and shipping it…What they really want is the ability to express empathy. Not every moment is a good moment.”
– Mark Zuckerberg, Facebook Founder
Public opinion on the Dislike button ranged in every scope of emotion from excitement to sheer panic. Calm down people, Lord Zuckerberg has heard your fears. In the real world, expressing emotion is more than simply Like or Dislike, which is why Facebook has delivered the new Reactions bar to select markets for testing. Users can choose from Reactions of like, anger, lol, wow, love and yay.
This is GOOD news for companies and marketers. Facebook may primarily be a social networking site, but what it really is is a hub of information. Long gone are the days of Internet stalking terror out of fear that someone might hunt you down. Nowadays people elect to put a wealth of personal information on the World Wide Web for all to read, from their alumni and job position to age range and what they even had for breakfast – with an accompanying #foodie shot of course. Most of Facebook’s revenue comes from advertisements and the more information Facebook gets from its users, the better. Not only will Reactions tell marketers and data gurus that an ad was simply Liked, but that it made them laugh or stand in awe.
The Emoji Apocalypse
Emojis are taking over and Facebook bending to their dominance is just one more example of its prevalence in this digital culture. A recent survey by messaging app textPlus has revealed the following statistics about Emojis.
- Nearly 100% of people between 13-24 said they use emojis regularly
- 31% say the use emojis “all the time” and 25% say they use emojis “most of the time”
- 32% of people have full conversation using only emojis
- 3 out of 4 people say they use emojis more now than they did a year ago
- 33% of people say they would text less if emojis weren’t readily available
- 47% of people said their would even text an emoji to a boss
With the technology boom over recent decades, people are looking to engage and interact with their world in different ways. The new Facebook Like button, Reactions, may just be the social platform’s next hot ticket to bring users that extra little oomph they’ve been looking for.