Marketing a local business and a global business are two different things. Although there are some strategies that may overlap, marketing each business involves unique techniques. This is true of SEO campaigns. When you own a local business, there are certain techniques that can help your website rank better locally. To get you on the right path, here are a few tips for local optimization for your business.
1. Don’t Rely Solely on Link Building
While link building is a very effective tool for typical SEO campaigns, local optimization is different. If you want to rank locally, link building will only get you so far. You need to focus on building up your presence. To accomplish this, you can focus on getting My Business signals, NAP citations, and local reviews.
If you don’t know where to start, consider getting your My Business page set up. The set-up process is simple and doesn’t take much time. All you need is a well-written and lengthy description of your business. Be sure not to copy the text from any other website and include links. If you don’t already have photos of your business, take as many as you can and upload those. Make sure that your profile picture and cover photo is high-resolution. Additionally, you should make sure that all your business information is correct. Include the correct address, phone number, and opening times.
2. Use a Consistent NAP
If you want to make the most of your local optimization, you need a consistent NAP, or name, address, and phone number. First, check your website to make sure that the NAP is always the same. If there is any variation in the detail, it can hurt your local optimization. Once you check your own website, look at any other websites that list your address. The NAP should be identical to the one on your website in both format and style. To ensure that search engines have the information they need to show the proper details for your business, go to Schema.org. With the code that you get from the website, you can make sure that your website gives search engines the right information. As a result, you improve your local SEO.
3. Get Reviews
If you want to improve your local search engine rankings, you need to get more reviews. The more that you have, the better your online visibility. Seek out genuine Google reviews. When people start reviewing you on Google, your improve your local optimization.
Some businesses only seek out Google reviews. But that can be a mistake. While Google should be your priority, it’s not the only thing that matters. Yelp reviews can also be beneficial to your local SEO. Apple maps use Yelp reviews; they can have value as well. Turn to other local directories, and you can make your business more noticed on a local scale.
It’s one thing to seek out reviews, and another to get them. If you want people to leave you reviews, ask for them. Talk to your existing customers and ask them to leave you reviews. For some motivation, you can offer a discount or another incentive in exchange for a review. It’s also helpful to create a page somewhere on your website that tells customers how they can review your business. However, the directions need to be very specific. Walk your customer through the review process, and you may get even more reviews.
4. Improve Your On-Page SEO
Local optimization doesn’t require knowledge of the latest SEO techniques. Instead, it requires an old school approach. Local search listings rely heavily on on-page content. Therefore, it’s important to make your content as valuable as possible. In all of your content, try to include your region and a relevant keyword in the all of the following:
- The landing page title tag
- Landing page H1 tag
- Your landing page URL
- Landing page content
- A landing page image ALT attributes
Additionally, you should make sure your website is optimized for mobile devices. If it is, you can improve your local SEO.
5. Get Citations and Focus on Link Building
Link building matters, but it’s different for local SEO than for other campaigns. Instead of focusing on getting links from high authority websites, you should focus on getting links from local websites. You should make sure that the website is relevant to your business. If you need help accomplishing this, check out local directories. They can get you the right type of links.
In addition to getting links, you can get citations. A citation doesn’t require a link. All it needs is to reference your NAP. The right citations can go a long way in your local SEO.
Local Optimization Made Easy
If you follow these tips, you can improve your local SEO. And that can go a long way towards boosting your business. Don’t let your business go unnoticed on local searches.