Google has released the update of their Penguin algorithm with their version “Penguin 3.0” on Friday October 17th. This algorithm is the one Google uses to look at backlinks pointing to a website to determine the value of a site. This update targets websites that have been using “black hat” backlinking tactics to game their system. The effects of the update have been reported as early as Friday night and Google has stated that this update will continue to roll out in the coming weeks and will impact less than 1% of queries in the English language. This is the 6th release of Penguin since Penguin 1.0 launched on April 24, 2012
Penguin is Global
Google’s Penguin update launches worldwide and impacts websites in every language in every country. This is different than some of their other algorithm updates like their Local Search Algorithm dubbed “Pigeon” which is only deployed in the United States. The reason that the Penguin update is global is because it deals with link profiles so the location or language is not a factor. Pigeon deals specifically with a location (in the United States).
The Penguin Update Can Help or Hurt
One thing we have seen over time with Penguin is that after each release, publishers make changes. These changes do not take effect until the next release of Penguin so you don’t know if the work you did after the last release (like disavowing backlinks) has worked. If you have been hit with the latest release and make changes you have to wait until the next release to see if what you did worked. If you have noticed that your website traffic is down since Friday, you may be a victim.
Penguin 3.0 is Just a Refresh
Penguin 3.0 is the same algorithm it has always been. Nothing new was added and the latest update was just a “refresh” meaning they re-ran the algorithm to release websites that had fixed old issues and disavowed backlinks and demoted websites that have issues the last run didnt catch. Its hard to believe that they waited over a year and only did a refresh versus adding new signals but only time will tell if a bigger update is in the works. If you think your website has been hit by Penguin 3.0 and you need professional help, shoot us an email at WebsiteHelp@SharkBiteSEO.com.