“Prankvertising” Leads Holiday Video Marketing

video marketing

Hate it or love it, although it’s hard to hate it, big brands are using positive prank style gifts to capture the hearts of consumers during the holiday season. Over the past few years, big brands have launched a revolutionary war on emphasizing the human touch of their businesses. Companies have begun to adapt their marketing strategies to this highly effective approach aiming to leave an unforgettable imprint on their consumers.

Make It Memorable

There are no real rules for this new found attack on goodwill mixed with corporate strategies. The end goal is to make the most memorable experience for the audience. Positive pranking or “Prankvertising” recently coined by Mashable, is a brilliant strategy by advertisers and has become a seasonal staple. As the trend continues to grow in popularity, more and more companies are enlisting their marketing departments to deliver positive pranking videos that make a huge impact.

Video Marketing at It’s Best

Video marketing is best known for its ability to engage the senses and create emotional connections between the brand and the buyer. Studies show that almost 74% of internet traffic will be driven via video by the year 2017. That a pretty large leap into the future but based on the forward progression of video marketing and the explosive growth of video distribution platforms such as Youtube it may not be too far off.

Prank-vertising, viral videos and expertise sharing snippets may prove to be a tremendous asset for your company’s marketing efforts. Video marketing is most noted for it’s high ROI and minimal resource requirements for producing effective videos. Hate it or love it, consumers are watching. Wouldn’t you rather they be watching you?

Posted on December 19, 2014 in Digital Advertising Strategy

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